Founding Spirit
Toyoda Principles: Five Main Principles of Founder Sakichi Toyoda
Sakichi Toyoda, Founder of Toyota
- Always be faithful to your duties, thereby contributing to the company and to the overall good.
- Always be studious and creative, striving to stay ahead of the times.
- Always be practical and avoid frivolousness.
- Always strive to build a homelike atmosphere at work that is warm and friendly.
- Always have respect for spiritual matters, and remember to be grateful at all times.
Mission
Producing Happiness for All
- We make the happiness of others our first priority.
- We make better products more affordable.
- We value every second and every cent.
- We give all our effort and offer all our ingenuity.
- We look forward, not backward.
- We believe the impossible is possible.
Vision
Creating Mobility for All
- In a diverse and uncertain world,
- Toyota strives to raise the quality
- and availability of mobility. We wish
- to create new possibilities for all relationship
- with our planet.
Value
The Toyota Way
- Combining software, hardware and partnerships
- to create unique value that comes from the Toyota Way
Software
Applying imagination to improve society through a people-first design philosophy. Paracticing Genchi Genbutsu to understand operations at their essence
Hardware
Creating a physical platform to enable the mobility of people and things. A flexible system that changes with the software
Partnerships
Expanding our abilities by uniting the strength of partners, communities, customers and employees to produce mobility and happiness for all